Point of Sale Dog Treats: Boosting Impulse Sales at the Bar

Most venues that let dogs in stop at the water bowl and never realise there is a retail opportunity sitting right there at the bar. A dog owner who has just watched their dog enjoy a treat is the easiest impulse sale in the building.

Why point of sale treats convert so well

The purchase decision has already been made emotionally before the owner even sees a price. Their dog is happy, they are relaxed, and a small bag of the same treat sitting by the till is an easy yes. This is a fundamentally different sale to trying to convince a customer cold, which is what makes our point of sale programme so effective for venues that adopt it properly.

Setting the display up right

Position matters more than most venues expect. A stand at eye level near the till, not down by the floor where only the dog notices it, gets picked up and read while the bill is being settled. Stocking single-line retail packs of Pawhawk Steak, Woof Nuts or Canine Cluck alongside your trade catering packs gives owners something to buy on the spot rather than a case size meant for the venue itself.

• Place the display within arm's reach of where bills are paid
• Keep pricing visible, dog owners buy faster when they do not have to ask
• Refresh stock before it looks picked-over, presentation affects perceived quality

Adding it to your order

If you already stock our trade range for in-venue use, adding a small retail line is a simple extension of the same order. Get in touch through partnerships to add point of sale packs to your account.