Dog Groomers: Upselling Treats and Retail at the Till

Groomers see the same dogs on a regular cycle, often every four to six weeks, which makes them one of the strongest retail opportunities in the entire dog-friendly trade sector, and one of the most underused.

Why groomers are different from other venues

A grooming appointment ends with a dog who looks and feels their best, and an owner in a good mood watching it happen. That is a naturally receptive moment for a small retail purchase, which is exactly what our groomers programme is designed around.

The end-of-appointment moment

Offering a treat as the dog is handed back, alongside a small retail shelf of the same treat by the till, turns a routine collection into a natural upsell. Canine Cluck and Woof Nuts work well here as light, easy treats that suit dogs who have just been groomed and are looking their best.

• Give a treat at handover every time, it becomes part of the experience clients expect
• Keep a small retail shelf visible at reception, not tucked behind the desk
• Mention the treat brand when booking the next appointment, it reinforces the habit

Adding it to your setup

Our Venue Starter Pack is an easy way to trial this with regular clients before committing to a full retail range. Explore the trade range or get in touch through partnerships.