The humanisation of dogs is one of the biggest trends shaping the hospitality sector. From pubs and cafés to hotels and restaurants, venues that embrace this shift are gaining loyal customers, stronger brand visibility, and higher revenue.

But what exactly is dog humanisation—and why does it matter for your business?

WHAT IS THE HUMANISATION OF DOGS?

Dog humanisation refers to the way owners treat their dogs as family members, often giving them human-like experiences, premium food, and even stylish products.

• 71% of pet owners worldwide now see pets as family (Euromonitor).

• Seasonal pet sales in the UK jumped dramatically, with Waitrose reporting a 964% increase in festive pet food and treats year-on-year (The Guardian).

This trend shows no sign of slowing—and dog-friendly venues are perfectly positioned to benefit.

HOW HUMANISATION DRIVES SPENDING

Owners who view pets as family are more willing to spend on premium products and experiences.

• Food quality expectations: 80% of UK owners expect their pet’s food to meet the same standards as their own diets (Food Manufacture).

• Luxury demand: Designer dog treats, “puppuccinos,” and gourmet pet menus are no longer novelties—they’re essentials for venues attracting dog owners.

• Experience over cost: Many owners now prioritise spending on their pets over their own lifestyle needs (The Guardian).

For pubs, cafés, and hotels, this creates an opportunity to add dog menus, branded bowls, and premium treats—all of which generate revenue instead of giving away freebies.

HUMANISATION IN ACTION: WHAT VENUES CAN OFFER

To stay ahead, venues should consider:

• Dog menus with healthy, safe options.

• Branded dog bowls for a professional, premium feel.

• Healthy treats that appeal to conscious owners.

• Event tie-ins like birthday “pupcakes” or dog-friendly brunches.

• Instagrammable spaces where owners can proudly share their pet-friendly experiences.

These simple touches position your venue as dog-friendly and humanised, encouraging repeat visits.

BALANCING HUMANISATION WITH PET WELLBEING

While it’s tempting to fully “humanise” pets, owners also look for guidance. Experts warn that feeding human food or over-pampering can cause health or behavioural issues (Elearn College).

By working with specialists like Chef Woof, your venue can strike the perfect balance: treating dogs with love, style, and premium products—without compromising their health.

WHY CHOOSE CHEF WOOF FOR YOUR VENUE

Chef Woof helps dog-friendly pubs, cafés, restaurants, and hotels deliver profitable dog experiences through:

• Ready-to-use dog menus

• Branded dog bowls

• Wholesale dog treats designed for hospitality

• Marketing support to highlight your dog-friendly status

Instead of freebies, your business can generate revenue while giving guests what they really want: a place that treats their dog like family.

FINAL WOOF

The humanisation of dogs is not a passing trend—it’s a cultural shift. Venues that understand it, embrace it, and provide premium pet-friendly experiences are building stronger loyalty, increasing revenue, and future-proofing their brand.

To start humanising your dog-friendly offer, visit chefwoof.co.uk or email us at hello@chefwoof.co.u